Data Guarantees
Accuracy of the Data
Before you opt for a business data vendor, get yourself clear through the answers to these questions:
How accurate is the data?
Verify if the data supplier is clear-cut and certain about it. Recall that the monthly degradation of B2B client databases occurs at a rate of 15-20%. That means it’s never going to be perfect. Select a data provider who is truthful about the accuracy percentage of their database at all times.
How does the data provider collect the data?
It includes the sources and methods used by the organization supplying the data to gather, organize, and update the database.
When the data was last updated?
B2B marketing databases become outdated quickly. Therefore, it’s critical to understand and confirm how often the business changes its data. What resources and techniques do they employ to update the data, too.
What are the data maintenance policies of the vendor?
Gain an overview of how the data can fulfill your company needs by knowing the policies of data upkeep and updates.
Is the data compliant with the anti-spam laws?
Legal consent adds a competitive advantage to your marketing efforts. Verify that the data source providing database marketing services complies with applicable legislation, such as CAN-SPAM. You will have evident reasons to put your trust in your data source if you can answer these questions.
Customization Options
Every business and organization has its own set of requirements, obstacles, and objectives. And for this reason, you need a versatile marketing database that can adapt to the various viewpoints and goals that your business has.
Make sure you have the opportunity to create a customized database before choosing any data supplier. Investigate in-depth the kind of customizing possibilities it provides. Make sure the business you select is aware of your demands as a business and can offer solutions that support your marketing and sales objectives.
For instance:
- Does the supplier offer databases as per the geographical locations?
- Does it offer a database containing the NAICS and SIC codes?
- Is it possible to customize it with the names or sizes of businesses in a specific industry?
- On availing the data will you receive information about staff designations, revenue generated by the company, technology tracking, etc..?
Deliverability Guarantee
You expect customer data to be effective when you invest in it. Your B2B marketing efforts aim to achieve the objectives you have set out with the help of the collected data. Additionally, you anticipate more when you use a data provider’s services: a deliverability guarantee.
So, ask the data vendor for the B2B database’s deliverability assurance.
- What is the rate at which the vendor guarantees deliverability?
- If the vendor’s marketing messages are unsuccessful, what assurance can they offer?
- If a message is undelivered what further steps will they take?
Deliverability assurance is an option that many B2B marketers encounter with data providers. Even if they don’t, they omit to explain what needs to be done in the event that a delivery is unsuccessful.
It’s important to ask these questions and receive concise answers when choosing a data supply business.
Cost Factor
Cost is an important factor that should be considered before choosing any data-providing company. But while selecting an organization, a lot of marketers overlook the relative value in favor of ROI alone. This may cause financial turmoil for numerous businesses.
Investigate your options before deciding on anything. Recognize the typical price range for a business of your size. Understand the extent to which the same can be negotiated.
Again, make sure you find answers to these questions:
- Does the business offer premium prices?
- What else is covered by the premium in terms of services, offers, etc.?
- Do you believe that the premium will enable you to meet your other goals?
It might be wise to go ahead and purchase the premium if you believe it will assist you in achieving your other business objectives.
Customer Service
When choosing a firm to give your data services, you undergo extensive research on them. You make sure that the business provides an accurate database with a high deliverability assurance. And the pricing also goes as per you.
However, once you use the services, you encounter numerous challenges. This happens because you missed marking the customer service criteria.
Keep in mind that you and your data services supplier will need to collaborate closely. All of the aforementioned initiatives will be ineffective if the business doesn’t offer excellent customer service.
Also read: Customer Service in B2B: 3 Biggest Challenges and How to Handle Them
Therefore, always choose a business that provides error-free customer support and service. Utilizing the Net Promoter Score (NPS) of the business is one method for doing this.
A scale of -100 to 100 represents the Net Promoter Score. Customers’ satisfaction with a company’s goods or services is measured by this.
Finding the best provider of data solutions is a difficult task. While selecting an efficient data partner can greatly enhance your marketing campaigns; making a mistake might severely harm your business objectives. However, you can accomplish it more easily if you follow the aforementioned methods. Try these and if we have skipped anything, we would love to hear from you in the comments section below!